Mehrzahl der Amerikanischen CMOs Verzeichnet Geringe Rendite auf Social-Media-Investitionen

MarketingUnter US-amerikanischen Chief Marketing Officers (CMOs) ist es unbestritten, dass Social Media immer mehr an Bedeutung zunimmt. Dementsprechend sind sie bereit, ihre Budgets neu zu ordnen und zu Gunsten von Social Media umzuverteilen. Unsere aktuelle CMO-Umfrage zeigt aber auch auf, dass die Mehrheit der Top US-Marketing-Entscheider bisher keine konkrete Rendite auf ihre Investitionen verzeichnet.

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Croatia: From Conflict Zone to EU Member

Professor Sasa Pekec

Professor Sasa Pekec

Croatia became the 28th member state of the European Union as of July 1. This was the first EU enlargement since 2007, and occurred at a time when there were multiple voices across Europe reexamining the costs and benefits of the union.

Why would a country that recently fought a war for independence, voluntarily and deliberately want to give up some of its sovereignty and risk potentially damaging economic costs in order to join the European Union at the time of its biggest crisis? And why would the EU want to accept a new member country stuck in a recession, while multiple member nations are struggling to cope with their own economic woes? A simplistic answer is that there is no viable alternative in the long run.

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