In Tech, First Isn’t Always Best

John Joseph cell phonesFor his latest research, Fuqua Professor John Joseph studied the release of hundreds of new cell phone features into the German market between 2004 and 2008. This pre-iPhone era is when companies were experimenting with different kinds of hardware: flip phones, sliders and clam shells. Joseph found companies that are the first to launch new technology don’t perform any better financially than the companies who follow later.

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